Over the past few years, hoteliers have adapted to various sources to receive maximum hotel bookings. Although various studies suggest that more than 20% of hotel’s revenue is sourced from OTA’s (Online Travel Agents), bookings can come from any where, it could be from online travel giants such as Expedia, TripAdvisor, InstantBooking, hotel’s own website or even the hotel’s Facebook page. Thus, eZee has accumulated few guidelines of do’s and don’t that will help hoteliers receive more booking from the online world.
Below are a few of thing to ‘do’ which will enhance hotel’s online reputation:-
To enhance online visibility and increase bookings, let the visitors view exactly what they are booking. With various high definition images and instant gratification of a descriptive video displaying the best features of the property, the guest will be able to easily view the type of room they require. Additionally, visual content will enhance hotel’s visual appeal which will further draw the guest in.
It is essential that you provide a compelling room description, that will extensively describe the room and amenities offered by the hotel. The detailed room and hotel description will enable the guest to make quick and informed booking decision.
The room rates is the most important information the traveler is looking for. In the very competitive hotel industry, the best way to attract more bookings is to offer the most optimized and competitive room rates and attractive booking packages. Additionally, while describing the packages, use appealing descriptions like best room with complementary breakfast instead of simply mentioning hotel room with continental package.
Appeal to the guest by offering a few complementary add-ons like free WiFi and airport pick up. At times, some travelers who are booking from OTA’s visit the hotel website for to get for information on the hotel. At this stage, you can even draw the guest in by providing enticing deals and packages on booking directly with the hotel.
Get a dynamic and robust channel manager that provides 2- way XML connectivity between the channels and hotel’s front-desk. The seamless connectivity will result in efficient distribution and diminish the risk of overbooking. The captivating and swift booking experience will enhance the guest interaction with hotel and build up guest relation.
Offer your guest a dynamic and efficient booking engine that is flexible yet simple to use. Every hotel has a specific target demographics, to get the maximum output select a booking engine that offers a variety in GUI, which is alluring to your target audience. Moreover, a smooth and efficient booking experience will further enhance guest loyalty because the guest may not remember the price he paid, but rest assured he will always remember the ease and efficiency he experienced while booking with you.
As a hotelier, you have to comprehend that the modern traveler is quite tech savvy, and demand the best service on their finger tips. Therefore it is essential that hotels provide a responsive website, which is compatible with all type of devices and a booking engine which is secure and mobile friendly.
While the above points are things hoteliers can do to boost revenue, there are few issues that can drive the traveler away from booking at your property. Avoiding these issues will ensure you make the most of the online resources and lead to increase in bookings.
Below are few arrangement to avoid to increase online bookings:-
Broadcast correct data at right place:
Make sure the information you are publishing is appearing in the appropriate panel. Displaying room description under cancellation policy is not the correct way to go and will simply confuse the booker with chances of him starting to look for other options.
Be direct and transparent about hotel policies:
One of the driving forces to book a room, is the easy availability of complete information such as nightly rates or hotel’s terms and conditions should be easily accessible. Transparency in hotel policies like cancellation and refund procedure helps the booker to have faith in the hotel and make the booking readily.
Keep it simple and savvy:
Since travelers can be from any part of the world it is not necessary for all of them to comprehend English language. Avoid using a lot of jargon or abbreviation while publishing description or policies. (like CXL for cancel or PAX for number of people). keep the language brief and simple to understand.
Shun away from using uncommon symbols and unnecessarily terminologies:
Avoid using infrequent symbols like (â€¢) in the descriptions, rates or policies as they can make it difficult for the booker to understand your content. This can confuse or mislead the booker or may even head them towards abandoning the booking.
Don’t ignore a negative review, instead start engaging with the guest:
According to many hotel industry experts, one should always respond to an online hotel review irrespective of it being positive or negative. This will minimize the damage and refurbish hotel’s reputation. Furthermore, hoteliers can even acquire recurring business by responding a review with supplementary discounts or packages for next stay.
While the do’s of the list are essential to attract guest, the don’ts of the list have a pretty critical implications as well. In midst of the competitive hotel industry, it is vital to stay abreast of the upcoming trends, prioritize strategy and work towards the methods that drive exponential bookings and upsurge hotel revenue.