One of the biggest trend today in the industry is the rise of mobile bookings. More hotels are starting to take advantage mobile bookings and experiencing rise in their bookings. Taylor Short, market searcher at Software Advice, who recently did a report on Hotel Booking App User Interface. The report included eZee Reservation’s mobile booking capability and strengths of its User Interface.

eZee Reservation - Mobile Booking Engine
eZee Reservation – Mobile Booking Engine

In our first ever Q&A session, we spoke to Taylor short who shared his views on mobile booking engine and eZee’s mobile booking engine.

What are the key factors for a good mobile booking engine?

Travelers are tethered to their phones more than ever, and use them for all kinds of purposes on a trip. Offering functions like real-time rates and information about the area in a convenient and streamlined way is the best way to deliver value through a booking engine.

On what basis or standards did you narrow down the top 5?

When narrowing down the list of best mobile booking interfaces, I put myself in the shoes of a traveler and looked for a system that is eye-pleasing, simple to use and full of useful features—something I would find invaluable while traveling.

Should hotel focus more now on mobile marketing?

Absolutely. Mobile bookings are increasing as more and more travelers use their phones or tablets to plan vacations and trips. Hotels can draw significant business from these consumers by offering an engine that makes bookings fast and easy.

What should hoteliers look for in a mobile booking engine?

Hotels should prioritize two main factors when developing or choosing a booking engine: breadth of functionality and ease-of-use. Users should be able to access every function necessary to make their booking, such as maps, local information and a press-to-call feature, all while being simple to navigate.

What did you like most about eZee’s mobile booking engine?

The first thing I noticed about eZee Reservation’s mobile booking engine is its clean interface and large buttons that clearly show what functions are available, as well as the photos that hotels can use to maintain consistency throughout the booking process.

Where do you see the trend going in next couple of years?

I think mobile booking will be an increasingly important revenue channel for hospitality in the future, and the ones that will standout will be those who offer potential guests the most convenient, feature-rich option.

About Taylor Short

Taylor Short is a Managing Editor at Software Advice, where he does market research on hotel management systems. Before joining Software Advice in Fall of 2013, he worked with various newspapers covering local government and freelanced for Reuters News Agency.

2 thoughts on “Expert Q&A: Importance of Mobile Booking Engine

Comments are closed.

More post

The time when a misguided client became our favourite success story

A chapter out of our life- eZee Success Story SUMMARY Many a times, if taken positively, complaints provide businesses with some real good...
 April 20, 2016

Features Guide for a Property Management System

Property Management Systems help hotels to manage their day to day operations with higher efficiency and heighten quality of service they offer to...
 October 31, 2014

[Infographic] Year in Review 2016

The year 2016 has flown by and we have been striving to spread our wings far and wide. From endeavors to uplift, 2016 was a mixed bag of efforts and...
 January 2, 2017

eZeeites to march forward with new CEO Aeijaz Sodawala

After conduction of an extensive search, eZee Technosys: world’s leading hospitality solutions provider finds an impeccably qualified candidate for...
 December 15, 2015