2013 was the year when people using internet on their mobile phone outnumbered the people using internet on personal computers. Connecting with customers will be easier and faster that it has ever been.

Hospitality industry has already been experiencing the trend for last couple of years with rise of mobile booking engine, mobile websites and custom hotel apps. In 2014, custom hotel apps and other travel apps will be leading charge when it comes to researching, planning, and booking a holiday.

With majority of the travelers now using smart phones, it has become imperative for the hotel to have a mobile app. Travelers have become so accustomed to variety of travel apps on their smart phones that they naturally expect hotels to have one as well. This is a great opportunity for the hotels where they can have total control over their content as well as engagement with guests is more personalized. Mobile App makes it very easy for the customers to do bookings, connect with the hotel, find out directions with Geo tagging and continually keep in touch with their favorite hotel.

Hotels can control and transfer huge amounts of data directly to their guests via video sections showing events and updating gallery showing new amenities in the hotel. Such features not only help hotels to connect with customers but also promote the location tourist friendly.

Hotels can collect huge amount of data when it comes to understanding their guest’s behavior without having to do major campaigns and not to mention the long term loyalty it could build among the customers. This is crucial as the new generations of users offer a new behavioral pattern which is constantly evolving and Application can be the main tool through which a hotel can understand that change.

Mobile App will become a major tool for hotels in their marketing strategy and reaching out to global audience in 2014.