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[Infographic] Year in Review 2016

The year 2016 has flown by and we have been striving to spread our wings far and wide. From endeavors to uplift, 2016 was a mixed bag of efforts and achievements for eZee squad. Looking back, we analyzed and built this success review story especially for you.

We are here with flashback for the year 2016 with product innovation, new product releases and business endeavor, and accolades of praise. Read on and feel proud, because we live and work only for true-hearted users like you.

Year in Review

 

We are ready to rock 2017, with a promise that we’ll deliver solutions and services better than the best.

 

Exploring TripAdvisor Programs: TripConnect Instant Booking and TripConnect CPC

Connecting the world of travellers with prospective hotels, inns and B&Bs to formulate their upcoming travel plans, TripAdvisor TripConnect introduced 2 powerful programs of TripConnect CPC (cost per click) and TripConnect Instant Booking. Launched in 2014, both programs quickly became a market favourite for accommodation providers as well as travellers all around the world. TripAdvisor truly believes that both programs will significantly increase monetization, as the travellers all around the world establish a direct relation with the hotel through the trusted medium of TripAdvisor.

However, understanding the difference between both the services can be a little bewildering. Nonetheless, I will help you differentiate between TripConnect CPC (cost per click) and TripConnect Instant Booking and get a hang of both the services.

Explore the TripAdvisor programs to increase hotel revenue

TripConnect Instant Booking

Being one the largest review platform, TripAdvisor enjoys more than 10 million unique visitors on daily basis. Travellers from all over the globe rate, review and now even book travels with the online review giant. The unique feature of Instant Booking allows hoteliers to take advantage of their ‘pay-per-booking commission’ model and enrich their online bookings. Instant Booking offers the traveller opportunity to immediately confirm the booking at your hotel without even leaving the metasearch site of TripAdvisor.

Functions of TripConnect Instant Booking

Along with hotel reviews, the metasearch engine also allows the traveller to compare the real-time rates and availability of your property. Furthermore, the Instant Booking model offers the booker to instantly confirm the hotel booking by clicking on ‘Book on TripAdvisor’ button. Adding to the advantage, TripAdvisors delivers all the guest information to you from the first point on, and you are directly in contact with your guest without any interference of the middle agent.

As the entire concept works around the ‘pay-per-booking model , you only pay commission for the confirmed booking. Additionally, the travel giant offers you 2 different commission rates to choose from, 15% commission per booking ensures that you receive half of the bookings received on TripAdvisor. On the other hand, the commission rate of 12% brings in the hotel on 1/4th of the booking through Instant Booking. The remaining booking which are not claimed by your hotels is passed on to the OTAs connected to your hotel with you ultimately paying the OTA commission.

Moreover, the simple yet innovative service of Instant Booking requires no bidding, no deposits and the commission to the company is only paid after the guest stay.

Click here to enrol your property with TripConnect Instant Booking. 

TripConnect Cost-Per-Click

Another program introduced by TripAdvisor is the TripConnect Cost-Per-Click (CPC). Similar to Instant Booking, this program also allows travellers to view real time rate and inventory of the property. However, instead of offering the traveller option to book from TripAdvdisor platform, TripConnect CPC offers direct booking to the hotel by redirecting the booker to your hotel’s website.

Functions of TripConnect CPC

Contradicting the Instant Booking plan, the TripConnect CPC program works on ‘cost per click ’ programme which requires you to bid the amount you pay per person, visiting your website through TripAdvisor. The hindrance here is that the place of your hotel on the price comparison search bar is determined by the price of your bidding. Thus, the bidding structure gets a little complex here, as the highest bidder is placed on the top of the price comparison search bar as you are once again competing with the might OTAs ( you are connected with) for direct bookings. The CPC model ranks your hotel’s position according to your bidding, and higher your ranking more you get noticed. As soon as the booker clicks on your property’s website link, he is redirected to your hotel’s website to further confirm the booking. In this policy, your hotel is charged for the click regardless if the traveller actually completes the booking or not.

You can refer to TripConnect CPC user guide

You can enroll your property for TripConnect CPC programme from TripConnect website

Which program is better for your property-TripConnect Instant Booking or Cost-Per-Click?

Through both the programs, TripAdvisor is offering hoteliers a power and low costing platform for gaining a tremendous online exposure. Identifying on you requirements and expectations you can choose either of the programs to increase your online sales or you can benefit immensely by strategizing a combination of both.

image 2 - Explore the TripAdvisor programs to increase hotel revenue

The eZee Connection

eZee is a Premium Partner of TripAdvisor TripConnect and has established a s

Expert Q&A: Importance of Mobile Booking Engine

One of the biggest trend today in the industry is the rise of mobile bookings. More hotels are starting to take advantage mobile bookings and experiencing rise in their bookings. Taylor Short, market searcher at Software Advice, who recently did a report on Hotel Booking App User Interface. The report included eZee Reservation’s mobile booking capability and strengths of its User Interface.

eZee Reservation - Mobile Booking Engine
eZee Reservation – Mobile Booking Engine

In our first ever Q&A session, we spoke to Taylor short who shared his views on mobile booking engine and eZee’s mobile booking engine.

What are the key factors for a good mobile booking engine?

Travelers are tethered to their phones more than ever, and use them for all kinds of purposes on a trip. Offering functions like real-time rates and information about the area in a convenient and streamlined way is the best way to deliver value through a booking engine.

On what basis or standards did you narrow down the top 5?

When narrowing down the list of best mobile booking interfaces, I put myself in the shoes of a traveler and looked for a system that is eye-pleasing, simple to use and full of useful features—something I would find invaluable while traveling.

Should hotel focus more now on mobile marketing?

Absolutely. Mobile bookings are increasing as more and more travelers use their phones or tablets to plan vacations and trips. Hotels can draw significant business from these consumers by offering an engine that makes bookings fast and easy.

What should hoteliers look for in a mobile booking engine?

Hotels should prioritize two main factors when developing or choosing a booking engine: breadth of functionality and ease-of-use. Users should be able to access every function necessary to make their booking, such as maps, local information and a press-to-call feature, all while being simple to navigate.

What did you like most about eZee’s mobile booking engine?

The first thing I noticed about eZee Reservation’s mobile booking engine is its clean interface and large buttons that clearly show what functions are available, as well as the photos that hotels can use to maintain consistency throughout the booking process.

Where do you see the trend going in next couple of years?

I think mobile booking will be an increasingly important revenue channel for hospitality in the future, and the ones that will standout will be those who offer potential guests the most convenient, feature-rich option.

About Taylor Short

Taylor Short is a Managing Editor at Software Advice, where he does market research on hotel management systems. Before joining Software Advice in Fall of 2013, he worked with various newspapers covering local government and freelanced for Reuters News Agency.