Category Archives: eZee

As an eZee customer, you are never alone: Read our tale of perseverance

Communication is the most important tool for any association to flourish. Right? Well, not completely. ‘Right’ communication along with persistence is the key to make yourself hear loud. This very thought has been instilled into each and every team member at eZee, helping them to tie the loose ends at every situation.

This month we have another praise worthy incident from our Cloud Deployment Engineer- Parth Pol, who successfully put forward an incredible example of diligence and patience.

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Last month, for a particular date, it was found that we had requested to update Stopsell on Premium Room for a property. However, while updating Stopsell on a leading OTA we got an error because of some server problem from their end. As a result, the Stopsell did not get updated and we received an overbooking.

As a testament, Parth sent the XML log to them stating the error that we received and the eventual consequence.

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After few days, their representative got back to us via mail saying that they are willing to refund the money, provided we tried to update the Stopsell at least “3-4 times” after getting the “blank response”.

Parth sent the screen-shot of our multiple attempts to the representative who further forwarded the issue to their NOC (Network Operations Center) team. There was no reply for many days, but Parth continued with the follow up. It took nearly 22 days for their NOC team to reply that there was no issue with their server on that particular day. In short, it was implied that there will be no case of refund in the picture. Still determined to get the issue straight, Parth replied that if the server was up then why we did not get any response from sever!

To fault anyone at this stage would have been pointless, but they showed us red light with a reply- “This is not an issue from our end.” Parth did not let this go easily. He mailed the “blank response marked in red” again and asked to find the “loophole” at their end. Also, if their server was alright then they should pass the XML logs for the same. It seems Parth had the foresight to know what would work because next day we got a call from them confirming that the refund process would be initiated. Parth relentlessly followed the case for a month and got the end result in our favour.

We have dabbled in many complicated issues over all the years, and like always, our specialized team members ensure that they are determined and equipped enough to stand as a unit with our guests whenever the need arises. While we soak in the glory of this commitment tale, our team is gaining momentum and getting ready to take up another issue.

Because, at the end of the day, all this is for a higher purpose— 100% customer satisfaction.

The time when eZee set a new benchmark of client satisfaction

When we consent our services to any guest, we encounter people from all walks of life. Some motivate to push the envelope, some shower affection, while some leave behind a story to be shared with everyone. We take back something from each experience because these multifaceted guest feedback give us the opportunity to contribute more and feel stimulated by the end of each project.

Mr. Walter, Manager at Youth Hostel Los Amigos, Guatemala, recently shared his experience of working with us. This is one tale of fine workmanship which we would like to visit again and again. When anybody mentions customer support, we expect services within the line of duty. Thanks to our customer support members, we succeeded to offer much more than usual support in the case of Youth Hostel Los Amigos.

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There was a time when Mr. Walter had a major database management problem because of machine breakdown at their end. His property was live, but there was problem with server file on the local machine. This could have incurred significant losses to him. It was almost past midnight when he approached one of the eZee support team members. Our support executive not only merged the space between professionalism and comfort, but also worked non-stop for more than 12 hours with Mr. Walter to fix the problem that was affecting the overall functionality.

In his own words:

Since there is not much space left to write about the support executive, I will take this opportunity to say that one member of eZee support team is the best i have ever encountered as far customer service is considered. He was with me for more than 12 hours supporting me and figuring out what I could do to fix my problem. If it wasn’t for him, i would’ve had many many more losses and guests would’ve not felt satisfied. I would truly give him a medal or an award for best employee of the century! There is so much more that i want to say and i know it’s been a while since they helped me out, but i promised I would leave a review because of all their professionalism and skills. A big thanks to all of you in eZee support team, you are all great!!

Amigos
Mr. Walter
Manager
Youth Hostel Los Amigos, Guatemala

A message like this reaffirms your believe in dedication and commitment. There can be hybrid shades of thoughts once you jump on the field to fix a particular problem, but what matters in the end is your ability to establish your expertise and conjointly define a human empathy that will shine through.

The experience with Youth Hostel Los Amigos has been a rewarding one, but the final toast has to be raised to the zeal with which we continue to move ahead. After all, satisfied guests are always the happy ones!

How eZee manages to provide quality service?

In a time when almost every facet of the hospitality industry is donning a mask of ease and comfort, finding a hotel software becomes more important that it ever was. In the swamped market of hotel management software providers, everyone claims to be the best. So how do you know, whether the technology provider you chose is delivering quality service you deserve at every step of your hotel operations?

Everyone claims to be the best, how do you know if you made a wise decision by choosing yours

We do get a timely reminder of the fact that it is almost infeasible to create a bug-free software, especially when new plug-ins and features keep getting added. But, at eZee, we understand that our conviction of being best in the market should resonate with the expectation of our clients.

Today we will give you an insight into the efforts that goes into providing quality support that sets us apart from others

This is how we do it!

Taking care of the basics: 110% scrutiny from the initial development process

First things first, our development process paves the way for nothing short of well-researched specifications. We just don’t know how to take short cuts, we work on fixing issues in totality instead of haphazard fixes or entrusting the important tasks to people who don’t understand technology. We embark on the expedition of maintaining the highest coding standards so that the technology used by us is not hindered by any limitation.

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Emphasis on maintaining a technologically-inclined team

The modern dynamics of technology requires smart resources who can not only work 24/7/365 but also are passionate enough to realize the indispensability of advanced, bug-free technology in every run of their daily hotel operations. In order to accommodate the customer requirement adequately with a smartness quotient.

 

We are proud of the super talented group of techy individuals we have here, they engage in open and creative discussions rather than nod their head vigorously in agreement.

 

Our motto is to provide the best technology not to sell maximum licences, thus, the majority of team eZee consists super talented group of techy individuals as opposed to the sales people. We invite open and creative discussions rather than developers and engineers who nod their head vigorously in agreement. This is why we pride ourselves in being able to retain team members for a very long period of time.

An impeccable and methodological training process

To ensure our ever growing clientèle base is perpetually acquainted with top-notch hospitality solutions, we impart methodological and systematic training. We conduct module wise training that is specifically designed for executives belonging to all levels from the hospitality industry ensuring a 360° learning of the industry and its needs.

Our training process is specifically designed to train all level executives with the inside-out of eZee solutions as well as  360° learning of the hospitality industry and its needs.

 

Training

Our software training process encompasses explaining of the comprehensive functioning of software and the industry by experts. We introduce different ploys in order to make the learning process easier. In addition, we elucidate how the system can be fine-tuned to the specific requirement of the property. In short, we provide a platform for hands-on learning along with training material, case studies and rounds of discussions. This is because we understand that satisfied client engagement creates a pool of pleasant memories and that is why hoteliers choose eZee.

We so mean it when we say that your feedback is very important to us

We are aware that in the hospitality industry new elements are getting ready to redefine the game. Having a rigid prototype in mind is unhealthy as it can break anytime. We regularly approach our international client base and extended network of Channel Partners so that we get genuine and unbiased feedback from them. This significantly helps us to remove existing veil of ignorance or obscurity, if any.

The presence of our special consulting team really helps

You have to exercise precision if you want to bring anything new to the table. We know this and thus, we have founded a special consulting team that understands the customer requirements from a 360-degree perspective and guides the development team accordingly. Today hotel industry is indeed highly competitive , and focusing on customer requirement is essential to boost profitability in the niche.

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We have a super cool team who checks and re-checks codes and its optimization

We get it that this is a customer driven market and the quality end result is extremely critical especially when it comes introducing new technological features. For this, we have a dedicated team that keeps a tab on re-checking of codes and overall optimization process. At a time when stiff competition is rife, one cannot imagine growth without remarkable customer support.

An unforgettable contribution of the Quality Analysis team

Our testing team is highly agile to carry out various processes after every code change. They make sure that appropriate measures are taken to provide the clients a positive experience. We provide enough training to breach the limitation and focus on a bug-free software. So it’s not just the involvement of support team, but many other fundamental elements that are working day and night to give the customers an uninterrupted experience.

The journey is still going but the quest for excellence that we foresaw is happening and is witnessed by our happy clients.

Top answers to why choose eZee hospitality solutions

At the onset of 2016, we celebrated the enrolment of eZee’s 5500th client adapting to eZee hospitality solutions. A great goal achieved and a proud moment for the entire team.

To understand why numerous properties chose eZee over a myriad of other vendors providing hospitality software solutions, we analysed our sales cycle, client behaviour and more. We surveyed our clients and their feedback gave us quite a broad view of what influenced our clients to buy from us.

Top responses to Why eZee Hospitality Solutions

Why eZee Hospitality Solutions

The time when a misguided client became our favourite success story

A chapter out of our life- eZee Success Story

SUMMARY

Many a times, if taken positively, complaints provide businesses with some real good opportunities. We all know how important it is to answer to negative reviews. The real task comes when treating an unhappy customer. If done in a systematic way, it may well increase the probability to aggravate satisfaction and loyalty, and sometimes, even repeated business for the organization, thereby resulting in increased revenue and profitability.

Something similar happened with us as well. One of our esteemed clients using our channel manager, Mr. Samuel T. Rajan, the Resort Manager at Grande Bay Resort and Spa Mamallapuram  was unhappy with the report he received. This was a little unusual episode for us as we generally enjoy a great client satisfaction ratio and as a customer-centric company, we took up the matter seriously to provide a fulfilling solution to the vexed customer.

Grand Bay Resort

THE ISSUE

Grande Bay Resort and Spa Mamallapuram had been using our channel manager for quite some time, Mr. Samuel there was mislead by a consultant working for hotel industry who subsequently happened to be a Channel Manager supplier as well. Our client was presented a deluding ‘Audit Report’ just to shake his faith in our product that contained statistics related to online presence of the resort in terms of various parameters like TripAdvisor rating, content of resort website, online booking functionality, registration with various OTAs as well as difference in rates on the resort website as well as rate of the resort on various OTA websites. The client, though having enough credence in our us, thought of getting in touch with us to clear his doubts regarding the ‘Audit Report’ he received. For a while, it seemed he was feeling a little apprehensive!

THE SOLUTION

If we analyze the situation minutely here, we can observe that the subjects covered in the report were related more to hoteliers’ capability to maintain online presence from their end rather than our role as a solution provider to help them in doing that. For example – the ratings on TripAdvisor is solely dependent on the hotel’s proficiency to serve the guests. In today’s era, it is beyond doubts that content is the king, but once again, it is something that has to be finalized by hoteliers for their website and hospitality solution provider has no role in it. A good channel manager will provide the property with all the best available distribution channels like if we talk about eZee Centrix, it has more than 100 OTAs and Vacation Rental Portal connections and the company is constantly expanding interfaces with the new ones. The registration (sign-up) part with these OTAs after purchasing the Channel Manager is once again hotel dependent.

In this case, to optimize the effectiveness of our channel manager, corrective measures were suggested to the client and certain amendments in their property’s website were recommended in order to make the bookings easier for the guests. Though informed earlier, we reminded him to sign up for maximum possible OTAs so that they start receiving bookings from all ends. We once again provided him the comprehensive list of our  top Indian and international connect travel booking channels they could use to substantially exceed their online presence.

THE RESULT

Soon, he realized that the email they received from the consultant was nothing more than a mere marketing gimmick to mislead them and the data in the‘Audit Report’ was pertaining to their own capabilities in terms of escalating their online presence. They accepted the suggestions from our end on how to proliferate throughout the net and also amended content on their website to make the entire booking process easier for their guests. Within few days of implementing our solutions, they witnessed a rise in the number of bookings they received.

Through this incident, eZee was also able to foster an open, continuing dialogue with the disgruntled client using email and telephonic conversations as well as different social media platforms and today, the relationship with that client has got stronger than ever. The end result was – our esteemed client had a bright smile once again on his face and satisfied with our query handling ability, he ordered our hospitality solutions for one of his sister concern hotel too!

This is just one of the many, there are many more client stories that you can relate to, check it out here.

Read Their Stories

New CEO’s first e-mail to team eZee

Post announcement of the of being the new CEO of eZee Technosys here is the first email that our new leader emailed team eZee.

From: Aeijaz Sodawala
To: all@eZee
Date: 14/12/2015
Sub: Re: New CEO eZee Technosys Pvt. Ltd.

I sit here today, with a new designation “CEO, eZee Technosys”, overwhelmed by the terrific news, all I can think about my journey till here which I can sum up in just 3 lines by Robert Frost-

Two roads diverged in a wood, and I—

I took the one less traveled by,

And that has made all the difference.

I took the path not taken and today as I am embarking on this new journey I want to give you a little more insight about me and share my ideas for the future of our company.

Unlike many of my fellow mates, after graduation I didn’t take the next flight to other countries and get a monotonous 9-5 job that I would have hated; instead, I pursued my passion of business development.

I remember that night back in 2007, I was sitting on my desk with a friend and discussing regarding our future, and right then I started my research and came across eZee Technosys, that precise moment was the moment of impact in my life. The more I researched about this global hospitality solutions provider, the more certain I became about my decision. It seems like just yesterday when I came to the cabin of D-113 for the interview with Hitesh and Vipul, where Hitesh was talking to me while Vipul was busy on the laptop interacting with a client. That is what strikes me even now, Vipul is still working with the same energy that he had 7 years ago which is not Vipul’s energy but it is the energy of eZee and it is contagious. I too caught it very soon and every day I see that energy shared by each member of eZee.

It is an incredible honor for me to lead this dynamic team of very talented individuals like yourself and serve this incredible organization.

Over the time, you will notice many changes in the company, however, I assure you that our core values would remain the same. We have always provided the most innovative solutions to our clients and we will continue delivering  the best. I have said it before and I will say it again we can only progress if our clients are truly satisfied with our service. In the upcoming future, our core focus would be working on bringing customer delight and offering them the best user experience possible.

To achieve this goal, I need each of you to contribute passionately, put your best efforts on the table and have fun with your work. Do remember without the passion there will be nothing that can drive you and without you, there will be nothing for me to drive. I know I can count on you and together we will definitely take eZee to incredible heights. Once again quoting Robert Frost-

But I have promises to keep,

And miles to go before I sleep

One last thing, just to remind you that at eZee we have always welcomed new ideas and I am eager to learn more about your new ideas for eZee’s bright future.

My doors are always open for you.

Aeijaz.

Team eZee welcomes new CEO with a small gift

On 7th November 2015, during eZee’s 10th Annual General Meeting the Co-founder of eZee Mr. Hitesh Patel announced the shuffle in Executive management with the appointment of Aeijaz Sodawala as the new CEO.

After 7 years in progressive leadership roles under the top management, most recently as COO, Mr. Aeijaz Sodawala will officially step up to the role of CEO from January 2016.

When our new CEO might have learned about the big news, he must be feeling something like this

Reaction to announcement

Image credit: Giphy.com*

Aeijaz joined eZee in 2008 and since then he has an upright track record of working closely with every department in the company, playing a significant role in evolving the company’s framework. Including the former CEO- Hitesh Patel, the entire board unanimously selected Aeijaz to succeed Hitesh as the new CEO, while Hitesh will move to his role of Managing Director.

At eZee’s 10th AGM, we all witnessed Hitesh passing down the leadership to Aeijaz

Passing the legacy

Post announcement, some words by eZee board members.

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Under his supervision as the COO (Chief Operating Officer), eZee’s caravan has increased to more than 110 employees and still counting. His future plans include putting maximum emphasis on enriching the client experience while boosting workplace environment and building the team spirit. The change in leadership is also expected to result in a momentous global expansion of brand eZee along with a substantial growth in company revenue.

Future Opportunities

Some inspiring words from man of the hour: Mr. Aeijaz Sodawala

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*Please contact us if there is any issue about the image.

 

eZeeites to march forward with new CEO Aeijaz Sodawala

After conduction of an extensive search, eZee Technosys: world’s leading hospitality solutions provider finds an impeccably qualified candidate for the position of company’s new CEO.

Privileged to announce the discovery of the new CEO, eZee is appointing Mr. Aeijaz Sodawala, the present COO of company as the Chief Executive Officer(CEO) in January,2016. Succeeding Mr. Hitesh Patel the current CEO and Co-founder of eZee Technosys, Aeijaz will be responsible for taking the company to new heights.

  • Aejaz Sodawala speaks about Client Satisfaction
  • eZee Technosys introduces the CEO designee
  • eZee Products to advance under administration of new CEO
  • New CEO to expand Global Administration
  • CEO Agenda: New Business Processes to be designed

The search for a worthy successor was prolonged in order to scrutinize and establish the emerging candidacy, so that the seal could be set upon it. Having been working in eZee since 7 long years, Aeijaz Sodawala was unanimously chosen to hold the position of company CEO in upcoming future.

Congratulating Aeijaz Sodawala, Mr. Vipul Kapoor- Co-founder and CTO of eZee Technosys said,We have made this decision after a comprehensive search pursuit and detailed planning of inheritance, I can think of no one better to manage and lead a singular company like eZee.

Upon this significant announcement, we ought to shed some light on the distinctive qualities of the new leader by virtue of which he has set an inspirational benchmark. Associated with company since 2008, Aeijaz has developed a sharp understanding of hospitality business processes. During his journey in eZee, he has closely worked with all the departments of company; which made him a 360° know-how with innovative thoughts to make every operation well organized.

Efficient frontier and CEO desingee of eZee, Aeijaz holds the track record of successful entrepreneurship in the South-East Asian market. Aeijaz has acquired vast experience in start up establishment. He has been a key driver in creating the foundation for hospitality software of eZee Technosys outside India. He worked on multiple projects in Thailand where he discovered vast opportunities for eZee solutions in ASEAN hospitality market. It took a great deal of exploration and research to determine risk-reward ratio, then eZee Malaysia was established and for next 3 years he worked hard to get the company up and running.

Aeijaz Sodawala said expressing gratitude.am honoured to receive this amazing opportunity, and excited about the possibilities foreseen in near future. I strongly believe that the only way to measure a company’s potential is by client satisfaction which can be achieved only by providing a flawless user experience and not a massive marketing budget. On the core level, eZee already possesses a varied range of cutting-edge solutions that are regularly upgraded as the technological market demands keeping user experience in mind. I can’t wait to embark on this exciting journey with my team and continue to deliver high-end service.

Fellow employees of eZee perceive the change in leadership passionately, declaring unanimous support of team members. Aeijaz himself is an epicenter of zealous passion and never-ending enthusiasm, all time pointing the way to mutual goal achievement. The enterprising CEO talks about his major strategies and approach through which he is expected to trail-blaze the business and innovation in company. He assures and prioritizes client satisfaction by delivering best products and by technically strengthening the team eZee.

Mr. Hitesh Patel, current CEO manifested faith in the management’s choice,Aeijaz is a young and hard-working man with a track record of strong leadership, great ability to empathize with clients as well the team and deep understanding of the industry business processes. This along with his spectacular vision for the future of the company uniquely qualifies him to lead eZee successfully into the future.

A peculiarity of his influential persona is consolidation of thoughts and efforts in a unified direction. The extensive knowledge and experience he has collected requires a lot of time and patience that creates a footing to serve CEO responsibilities. The board is sure to itself that this change in leadership is expected to provide momentum to rapidly growing organization ensuring future sustainability and development. He can influence and persuade the team mates to action that eventually leads to greater growth, better outcomes and utmost customer satisfaction.

Lastly, getting ready for the marathon; the CEO designee quotes a maxim,To develop a world class organization delivering world class services, effectuate bottom and top line business processes.

Exploring TripAdvisor Programs: TripConnect Instant Booking and TripConnect CPC

Connecting the world of travellers with prospective hotels, inns and B&Bs to formulate their upcoming travel plans, TripAdvisor TripConnect introduced 2 powerful programs of TripConnect CPC (cost per click) and TripConnect Instant Booking. Launched in 2014, both programs quickly became a market favourite for accommodation providers as well as travellers all around the world. TripAdvisor truly believes that both programs will significantly increase monetization, as the travellers all around the world establish a direct relation with the hotel through the trusted medium of TripAdvisor.

However, understanding the difference between both the services can be a little bewildering. Nonetheless, I will help you differentiate between TripConnect CPC (cost per click) and TripConnect Instant Booking and get a hang of both the services.

Explore the TripAdvisor programs to increase hotel revenue

TripConnect Instant Booking

Being one the largest review platform, TripAdvisor enjoys more than 10 million unique visitors on daily basis. Travellers from all over the globe rate, review and now even book travels with the online review giant. The unique feature of Instant Booking allows hoteliers to take advantage of their ‘pay-per-booking commission’ model and enrich their online bookings. Instant Booking offers the traveller opportunity to immediately confirm the booking at your hotel without even leaving the metasearch site of TripAdvisor.

Functions of TripConnect Instant Booking

Along with hotel reviews, the metasearch engine also allows the traveller to compare the real-time rates and availability of your property. Furthermore, the Instant Booking model offers the booker to instantly confirm the hotel booking by clicking on ‘Book on TripAdvisor’ button. Adding to the advantage, TripAdvisors delivers all the guest information to you from the first point on, and you are directly in contact with your guest without any interference of the middle agent.

As the entire concept works around the ‘pay-per-booking model , you only pay commission for the confirmed booking. Additionally, the travel giant offers you 2 different commission rates to choose from, 15% commission per booking ensures that you receive half of the bookings received on TripAdvisor. On the other hand, the commission rate of 12% brings in the hotel on 1/4th of the booking through Instant Booking. The remaining booking which are not claimed by your hotels is passed on to the OTAs connected to your hotel with you ultimately paying the OTA commission.

Moreover, the simple yet innovative service of Instant Booking requires no bidding, no deposits and the commission to the company is only paid after the guest stay.

Click here to enrol your property with TripConnect Instant Booking. 

TripConnect Cost-Per-Click

Another program introduced by TripAdvisor is the TripConnect Cost-Per-Click (CPC). Similar to Instant Booking, this program also allows travellers to view real time rate and inventory of the property. However, instead of offering the traveller option to book from TripAdvdisor platform, TripConnect CPC offers direct booking to the hotel by redirecting the booker to your hotel’s website.

Functions of TripConnect CPC

Contradicting the Instant Booking plan, the TripConnect CPC program works on ‘cost per click ’ programme which requires you to bid the amount you pay per person, visiting your website through TripAdvisor. The hindrance here is that the place of your hotel on the price comparison search bar is determined by the price of your bidding. Thus, the bidding structure gets a little complex here, as the highest bidder is placed on the top of the price comparison search bar as you are once again competing with the might OTAs ( you are connected with) for direct bookings. The CPC model ranks your hotel’s position according to your bidding, and higher your ranking more you get noticed. As soon as the booker clicks on your property’s website link, he is redirected to your hotel’s website to further confirm the booking. In this policy, your hotel is charged for the click regardless if the traveller actually completes the booking or not.

You can refer to TripConnect CPC user guide

You can enroll your property for TripConnect CPC programme from TripConnect website

Which program is better for your property-TripConnect Instant Booking or Cost-Per-Click?

Through both the programs, TripAdvisor is offering hoteliers a power and low costing platform for gaining a tremendous online exposure. Identifying on you requirements and expectations you can choose either of the programs to increase your online sales or you can benefit immensely by strategizing a combination of both.

image 2 - Explore the TripAdvisor programs to increase hotel revenue

The eZee Connection

eZee is a Premium Partner of TripAdvisor TripConnect and has established a s

Which way to go while selecting hotel software?

Legacy Hotel Software v/s Cloud PMS

The hospitality industry is ever evolving, replacing the manual management with various automated software technology is one of the most predominant change in the market. Particularly, for efficient property management,the developing technology has contributed two types of hotel management solutions. The foremost is the widely accepted and locally installed desktop based hotel management solution, while the other explores the power of SaaS and cloud computing and is a web based PMS. Thus, hoteliers are no longer bound to one type of management system, they are given an opportunity to analyze their own requirements and select the most appropriate for their property. 

Even though, both solutions have demonstrated their efficiency and benefits, not all of them are right for all hotel type and choosing the most beneficial PMS for the business can be a daunting task. To aid hoteliers select the accurate software, eZee has researched few foremost requirements from hotel point of view to explore the pros and cons of both server based and online property management software.

Desktop Vs Web PMS

Maintenance and specific requirements

 System-computer-icon  A desktop PMS requires a comprehensive and detailed infrastructure in terms of technological requirements like spectacular hardware, local servers and different license for each hardware. However, a legacy PMS is not dependent of internet connection and can be very useful in remote areas with low connectivity.

1439829229_icon-132-cloud One of the greatest advantage of an online PMS is that it requires no special installation or downloads. All it requires is a browser and a favorable internet connection. As a cloud PMS can be accessed from anywhere, hoteliers can run the front-desk functions even during power cut of with help of a laptop, tablet or even a smart phone. Moreover, as all the functions are run on cloud the software needs no specific hardware or even an IT personnel for maintenance.

Easy accessibility- any time, any where

System-computer-icon A legacy system has the advantage of being locally installed and doesn’t rely on remote server, thus all functions are robust even during downtime. Correspondingly, it ties the user to a particular machine and shuts down completely during electricity cut off.

1439829229_icon-132-cloud As discussed earlier a web based hotel management system requires no special downloads and can be accessed any time and any where, using any type of device be it desktop, tablet or mobile. As a result, you can use from remote location while traveling or in case of multiple properties, where you can retract reports and other data of any of your properties sitting far away.

Favorable financial estimate

System-computer-icon Majority of installed front-desk system a very heavy number of detailed and complex features making the solution significantly more expensive than a cloud solution. Moreover, the periodic maintenance, upgrades and requirement of IT staff members can further increase the expenses.

1439829229_icon-132-cloud A cloud PMS offers a significant reduction in capital investment, mainly due to its low costing technology and subscription based pricing strategy. Adding to the advantage, majority of online hotel systems are robust and require no download, no installation, no service and not even an IT personnel. However in the long run, the cost sometimes can be either equivalent or more when compare to the cost of a legacy system.

Feasibility and proficiency

System-computer-icon A desktop PMS is incredibly complex and exceptionally detailed, offering a myriad of integrated third party solutions. It is always available due to local installation, and can effortlessly manage any type of property including full service hotels.

1439829229_icon-132-cloud Alternatively, online property management solutions are easily up-gradable and are up to date with the latest market trends. As a result, they integrate effortlessly with variety of other solutions like a channel manager and booking engines leading to an enhanced online exposure.

When it comes to choosing the correct PMS for your hotel, it all depends on type of operations you run. Cloud technology has come a long way in automating various time consuming manual tasks. The introduction of this revolutionary technology transformed the face of hotel management and a lot of properties are migrating from a legacy PMS to cloud PMS. If you own a small, independent hotel or a small B&B, a cloud hotel software should be perfect for you. Nevertheless, if your property is large and requires more detailed functions, the complex yet sophisticated technological infrastructure of the locally installed hotel management solution is a tried and tested way to go as well.

Parameters to select the best hotel software for your property

In this digital age, where the exponential advancement in technology has completely revolutionized hospitality industry. Now more than ever, hoteliers need to stay abreast with the latest trends and technology to administer a successful hotel business. Additionally, investing in an all inclusive hotel management software could be a principle point for hotelier to enhance profitability.

A Property Management System is extremely useful when automating day to day operations while ensuring that the guest experiences a delightful stay at the hotel. A smart hotel management solution can aid the hotelier to easily manage booking and reservation trends, room occupancy patterns and expedite hotel operations like housekeeping and reporting. In addition, an all in one PMS will be able to provide hotelier with a complete analysis of these information and help you strategize hotel operations to increase bookings and further expand the business. Although, finding the most accurate hotel software for your hotel can be tricky, if you are looking at the right place and asking the correct questions the task can be made easier. Below is a list of few questions to ask and scrutinize the hospitality solutions provider.

Select the perfect PMS for your hotel

Stage One: Self Analyzation

Investing in property management software is important to enhance work quality and increase business. Hence, it is vital to fathom the needs and requirements of your hotel and identifying what kind of software you need before purchasing the solution. Asking the below questions to yourself will help you to identify your hotel needs, and help you choose the most appropriate solution.   

rrqqb2vlppy_3 How will the system help in automating day to day operations?

Installing a PMS can help you automate numerous manual operations, making them smoother and faster. Check the features of the software carefully and understand how and which operations will be made easier by installing the system at your property.

rrqqb2vlppy_3 What will be your financial estimate?

Keeping in mind the capital needs and hotel expenditure, formulate a budget and think out how much you should invest in a property management system and calculate the quick return of investment  

rrqqb2vlppy_3 What are the goals you want to accomplish with the help of an automated PMS?

Defining you expectations with the new PMS will help you acknowledge what sort of PMS do you need- a web based  PMS or a desktop based one. Also this will help you strategize a quick ROI as well as your future business plan.

Stage Two: What to expect from the vendor

By this stage, you have already decided what kind of solution you will require at your property. The next step is to source the best vendor for you solutions and once again you need to ask the right set of questions to the solutions provider/ vendor. Below are the list of questions that will help you select the right solution as well as help you acknowledge where to source it from.  

rrqqb2vlppy_3 Does the PMS fulfill all your requirements or not?

Make sure that the system you are purchasing actually includes and automates all the operations you require at your hotel. Don’t get confused with the jargon of the industry, verify that the services you are paying for are actually required for your property management.

rrqqb2vlppy_3 How will the PMS help resolve the hotel challenges and boost the revenue?

An all inclusive PMS will reduce the cost of operations, decrease the consumed time and increase Revenue per Availabl (RevPAR). More over, the automated and detailed reports along with overall data analysis will further aid you to strategize future business plans.  

rrqqb2vlppy_3 How many modules and features does the software include?

Generally, hotel software are crammed with attractive yet not practical features, which do very little for your property but somehow blow up your budget way out of proportions. To avoid this, research appropriately if the software offers modular pricing. In this type of solution you pay only for the features and modules your property actually needs and uses.  

rrqqb2vlppy_3 Who will be responsible for the security of your hotel data?

The security of the data is one of the most important function you need to know about the solution you choose. Generally, desktop based property management solution store the database on a local server while a web best server store the hotel data on a dedicated online server provided by the solution provider.

rrqqb2vlppy_3 Does the HMS support third-party integration? If yes, which?

No solution is self-sufficed, to expedite day – to day operations it is essential for your PMS to be able to interface with third party application like accounting software and key card locks. Make sure the solution you are adapting to, offers third party integration or are willing to establish an interface with the service you require.

rrqqb2vlppy_3 Is the software user friendly and will the hotel staff be able to understand the advanced system?

A front desk hotel management system is detailed and comprehensive, and using it for the first time can be stressful. Check the training program of the solutions provider and inquire if the they offer on-site software training for the staff or free online training whenever required.  

rrqqb2vlppy_3 How effective is the after sale support of the solution provider/ vendor?

Your hotel is running 24×7, and you may require support at any time. Make sure the solution you choose offers 24×7 online and offline after sale support. You can even check the reviews of their existing client, this will help you understand the market position of the solution as well.  

In conclusion, make sure you acquire a software that serves all your needs and purposes. The queries raised above are few common inquiries to be cleared before obtaining the software. However, every hotel has their own set of needs and requirements; you can add your own questions based on your own experience and your hotel expectations.

Select wisely!

Do’s and Don’ts for enhancing online hotel booking conversions

Over the past few years, hoteliers have adapted to various sources to receive maximum hotel bookings. Although various studies suggest that more than 20% of hotel’s revenue is sourced from OTA’s (Online Travel Agents), bookings can come from any where, it could be from online travel giants such as Expedia, TripAdvisor, InstantBooking, hotel’s own website or even the hotel’s Facebook page. Thus, eZee has accumulated few guidelines of do’s and don’t that will help hoteliers receive more booking from the online world.

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Below are a few of thing to ‘do’ which will enhance hotel’s online reputation:-

blue-check-mark-th  Dazzle your guest with lucrative Visual Content:

To enhance online visibility and increase bookings, let the visitors view exactly what they are booking. With various high definition images and instant gratification of a descriptive video displaying the best features of the property, the guest will be able to easily view the type of room they require. Additionally, visual content will enhance hotel’s visual appeal which will further draw the guest in.

blue-check-mark-th  Accurate and Compelling Room Description:

It is essential that you provide a compelling room description, that will extensively describe the room and amenities offered by the hotel. The detailed room and hotel description will enable the guest to make quick and informed booking decision.

blue-check-mark-th  Optimize room rates and enticing booking packages:

The room rates is the most important information the traveler is looking for. In the very competitive hotel industry, the best way to attract more bookings is to offer the most optimized and competitive room rates and attractive booking packages. Additionally, while describing the packages, use appealing descriptions like best room with complementary breakfast instead of simply mentioning hotel room with continental package.

blue-check-mark-th  Decorate your services and add a little extra:

Appeal to the guest by offering a few complementary add-ons like free WiFi and airport pick up. At times, some travelers who are booking from OTA’s visit the hotel website for to get for information on the hotel. At this stage, you can even draw the guest in by providing enticing deals and packages on booking directly with the hotel.

blue-check-mark-th  Seamless connectivity with distribution channels:

Get a dynamic and robust channel manager that provides 2- way XML connectivity between the channels and hotel’s front-desk. The seamless connectivity will result in efficient distribution and diminish the risk of overbooking. The captivating and swift booking experience will enhance the guest interaction with hotel and build up guest relation.

blue-check-mark-th  Target your audience and provide them an exceptional booking experience:

Offer your guest a dynamic and efficient booking engine that is flexible yet simple to use. Every hotel has a specific target demographics, to get the maximum output select a booking engine that offers a variety in GUI, which is alluring to your target audience. Moreover, a smooth and efficient booking experience will further enhance guest loyalty because the guest may not remember the price he paid, but rest assured he will always remember the ease and efficiency he experienced while booking with you.

blue-check-mark-th  Responsive website and mobile friendly booking engine:

As a hotelier, you have to comprehend that the modern traveler is quite tech savvy, and demand the best service on their finger tips. Therefore it is essential that hotels provide a responsive website, which is compatible with all type of devices and a booking engine which is secure and mobile friendly.

While the above points are things hoteliers can do to boost revenue, there are few issues that can drive the traveler away from booking at your property. Avoiding these issues will ensure you make the most of the online resources and lead to increase in bookings.

Below are few arrangement to avoid to increase online bookings:-

avoid in hospitality  Broadcast correct data at right place:

Make sure the information you are publishing is appearing in the appropriate panel. Displaying room description under cancellation policy is not the correct way to go and will simply confuse the booker with chances of him starting to look for other options.

avoid in hospitality  Be direct and transparent about hotel policies:

One of the driving forces to book a room, is the easy availability of complete information such as nightly rates or hotel’s terms and conditions should be easily accessible. Transparency in hotel policies like cancellation and refund procedure helps the booker to have faith in the hotel and make the booking readily.

avoid in hospitality  Keep it simple and savvy:

Since travelers can be from any part of the world it is not necessary for all of them to comprehend English language. Avoid using a lot of jargon or abbreviation while publishing description or policies. (like CXL for cancel or PAX for number of people). keep the language brief and simple to understand.

avoid in hospitality  Shun away from using uncommon symbols and unnecessarily terminologies:

Avoid using infrequent symbols like (•) in the descriptions, rates or policies as they can make it difficult for the booker to understand your content. This can confuse or mislead the booker or may even head them towards abandoning the booking.

avoid in hospitality  Don’t ignore a negative review, instead start engaging with the guest:

According to many hotel industry experts, one should always respond to an online hotel review irrespective of it being positive or negative. This will minimize the damage and refurbish hotel’s reputation. Furthermore, hoteliers can even acquire recurring business by responding a review with supplementary discounts or packages for next stay.

Conclusion

While the do’s of the list are essential to attract guest, the don’ts of the list have a pretty critical implications as well. In midst of the competitive hotel industry, it is vital to stay abreast of the upcoming trends, prioritize strategy and work towards the methods that drive exponential bookings and upsurge hotel revenue.

How Content Marketing Can Help Your Hotels and Tourism Businesses

The word “Content Marketing” has been the industry buzzword for quite some time now, specifically in the last few years and there is definitely a valid reason for it. When done right it can do wonders for your business and increases brand value and build customer loyalty.

Businesses cannot stick with the old methodology when it comes to creating content and it is especially true for the hospitality industry. The industry that is as diverse as the businesses which offer different products and services.

There is neither a specific method nor any kind of rule that you need to follow when it comes to the creation of content and distribution of it. So how does one know if they are producing the right content and distributing it through the right channels? The answer to that question is a little more complex because getting the most relevant content to the correct audience at the very right time is no easy task and that too through the right channels.

So what exactly is Content Marketing? Content marketing is basically a practice of creating and distributing valuable content to attract the target audience. The practice of sharing the content in forms of text, images, videos, etc. and distribute it via websites, mobile apps, and social media channels.

Below I am breaking down the 3 most important things to keep in mind for Content Marketing.

content_marketing_big

Identifying Target Audience

Identifying the target audience for your hotel is the first step towards a successful content marketing strategy and then comes the segmentation of the target audience which is equally important. You will have to go back to the basics; you have to know what kind of travelers are choosing your hotel and for what reasons. This will help you to identify other aspects of your business, i.e. is your strength and weakness of the services you offer. Once you have identified your strengths, it becomes easier to reach your current and potential customers as you will be putting your brand’s best foot forward.

Content Creation

Now that we have figured out what our target audience is and what they expect, we come to the next step that is creating content. There are no fix parameters when it comes to content creation, but one needs to follow a simple rule of thumb that is to create engaging content which has a clear purpose that is to meet an organization’s goals. First, you have to identify the form in which the content will be published; today there is no limit in what form content can be published in, web pages, blogs, videos, brochures, etc. there is an immense amount of options to choose from.

But how does one know which is the right content and in which form? To be honest, you don’t and for that matter no one does either and that is perfectly fine. Initially, you will have to experiment quite a bit and majority of the time it might not even connect, but that’s okay. You have to remember that no one knows your products and services better than you and what worked for a different organization will not necessarily work for you and vice versa.

It is very important to make the content in the simplest form possible which can be understood by your audience as you do not want your audience to lose interest. Keep it simple, keep it relevant and keep experimenting.

Content Distribution

This is one of the harder steps in content marketing as the way organizations communicate and distribute content keeps changing with constant evolution in technology. Given the prominent rise of social media, the consumers themselves have become content creators and publishers. So now hotels will need a combination of traditional distribution channel such as print media and a mix of website, mobile app and social media channels to engage their target audience.

Trying to make sense of all the options available today for distribution of content in different forms can be very overwhelming. The best approach is to try out as many as options as available and see which one connects the most with your target audience.

Once you have gone through the cycle, you will start getting more clear idea about your own products and services and your audience. Content marketing is the best way to build relationships with the audience and keep the growth constant for your hotel.