All posts by Viken Patel

About Viken Patel

He leads a team of talented individuals and artists who are responsible for creation of all online visual design, front end development, UI design and mobile app development at eZee. With a strong sense of aesthetics and skills, always strives to develop apps which are a perfect blend of design and technology.

Responsive Web Design

Responsive Web DesignThere is enough said and written about importance of mobile presence for businesses for the hospitality industry. As the sheer amount of mobile devices and tablets to connect the web is increasing daily. A Responsive Web Design (RWD) becomes more important, as businesses have to deliver their end users a uniform experience across various kinds of devices of all screen sizes.

Responsive Web Design is basically a technique to build web pages by using CSS3 media queries. It has a single URL and HTML code for the page which works uniformly across all the devices regardless of their screen size and type.

RWD provides whole range of benefits for businesses especially in the hospitality industry and perfect tool to drive traffic to hotel websites.

Superior User Experience

Imagine your website adjusting itself on different devices according to the screen size; the layout will automatically realign, the font size will change, and the images will resize. That is the main benefit of responsive web design, offering users a superior experience regardless of the device they use.

Easy Maintenance

Traditionally, the practice was to build a different website for mobile devices and desktop, then came the tablets, now you have to worry about 3 different websites. So when you have to update content on your website, you have to triple your efforts which is time consuming and hard on your pockets. RWD solves that issue right off the bat, you have a single HTML code to worry about, and you update that and that all it takes. This allows you to update content and keep making changes to the website according to changing requirements without much effort and keeping it relevant for a longer period of time.

Recommended by Google

Google recommends responsive web design when it comes to websites for desktop and smart phones. Reason being, it is more efficient for Google Bot to crawl the website, index and organize the content that is available online. It makes it easy for Google to locate your business as there is a single URL and HTML code. Responsive Web Design will not only give your business a higher visibility in searches but you can just maintain a single SEO campaign for your website without having to worry about users using different devices.

Conclusion

Responsive Web Design will have a great impact on overall impression of your website’s functionality and user experience. It will greatly improve the satisfaction of end users and generate higher traffic for your website across all devices. It provides the perfect unified approach to maintain a competitive edge and making your website more relevant over longer period of time.

Custom Hotel Applications will be the Key in Engaging with Customers in 2014

2013 was the year when people using internet on their mobile phone outnumbered the people using internet on personal computers. Connecting with customers will be easier and faster that it has ever been.

Hospitality industry has already been experiencing the trend for last couple of years with rise of mobile booking engine, mobile websites and custom hotel apps. In 2014, custom hotel apps and other travel apps will be leading charge when it comes to researching, planning, and booking a holiday.

With majority of the travelers now using smart phones, it has become imperative for the hotel to have a mobile app. Travelers have become so accustomed to variety of travel apps on their smart phones that they naturally expect hotels to have one as well. This is a great opportunity for the hotels where they can have total control over their content as well as engagement with guests is more personalized. Mobile App makes it very easy for the customers to do bookings, connect with the hotel, find out directions with Geo tagging and continually keep in touch with their favorite hotel.

Hotels can control and transfer huge amounts of data directly to their guests via video sections showing events and updating gallery showing new amenities in the hotel. Such features not only help hotels to connect with customers but also promote the location tourist friendly.

Hotels can collect huge amount of data when it comes to understanding their guest’s behavior without having to do major campaigns and not to mention the long term loyalty it could build among the customers. This is crucial as the new generations of users offer a new behavioral pattern which is constantly evolving and Application can be the main tool through which a hotel can understand that change.

Mobile App will become a major tool for hotels in their marketing strategy and reaching out to global audience in 2014.


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